If You See Something, Say Something
Over the past eight years, the MTA's "If You See Something, Say Something" campaign has been an integral part of keeping our transit system safe. It is now a key piece of the region's security infrastructure and a simple reminder that we are all the first line of defense. This weekend's events in Times Square underscored the campaign's success in raising public awareness and the importance of remaining vigilant.
The Metropolitan Transportation Authority (MTA) launched the now-famous tag line in 2003. It has licensed its use, free of charge, to 54 organizations around the world for use in public awareness campaigns about security.
"Our customers are the first line of defense and the "If You See Something, Say Something" campaign improves customer awareness and provides the ideal outlet for all New Yorkers to get involved," said William A. Morange, the MTA's Director of Security. "This campaign has been extremely successful and illustrates how the MTA continues to work together with the NYPD and other law enforcement agencies to safeguard our city and our transit system."
Among those who use the phrase are Harvard University, Amtrak, NJ Transit and numerous other public transit agencies, the U.S. Dept. of Homeland Security, the Maryland Dept. of Natural Resources, which uses it for protecting waterways and reservoirs from terrorist attack, the City of Amsterdam, and three Australian states -- Victoria, Queensland and Western Australia.
In 2008, the campaign was recognized by the American Public Transportation Association for excellence in marketing and communications. It was created and developed by Korey Kay & Partners, the MTA's advertising agency.
The vigilance of all New Yorkers has kept MTA buses, subways, and railroads safe. The MTA thanks our passengers and reminds them to:
- Be alert to unattended packages.
- Be wary of suspicious behavior.
- Take notice of people in bulky or inappropriate clothing.
- Report exposed wiring or other irregularities.
- Report anyone tampering with surveillance cameras or entering unauthorized areas.
- Learn the basics of safe train evacuation
And remember, if you see something, say something. Alert a police officer, MTA employee or call 888-NYC-SAFE (888-692-7233).