It's a Power Play Wrap on the Shuttle!

Novel forms of advertising continue to pop up in the subway as part of the MTA's efforts to increase revenue from advertising.

This year, the New York Rangers kicked off their 2012 NHL playoff run with a special blueshirt-themed custom branded Grand Central to Times Square shuttle train. Three shuttle cars will be wrapped inside and out with Rangers branding to celebrate the team's 54th postseason appearance.

"The MTA earns more than $100 million per year from sales of advertising space, money that goes right back into improving our system," said MTA Chairman Joe Lhota. "Our real estate team will continue to look at creative ways the MTA can maximize the revenue it receives from its real estate assets."

Among the MTA's recent or planned initiatives designed to increase ad revenue are a newly installed network of 100 state-of-the-art digital displays at subway station entrances and station domination campaigns in which advertisers are invited to take over entire stations and digital displays on trains, buses and stations. The MTA has also explored 3D images and in-tunnel advertising.

Photo of Rangers Shuttle CarPhoto of  Rangers Shuttle Car
Photo of Rangers Shuttle CarPhoto of Rangers Shuttle Car