In the Grand Central Madison Concourse, Roe Ethridge’s photographs from his "Shore Front Parkway" and "Beach Umbrella" series are presented in ten large-scale SEG fabric lightbox displays. All images were taken at Rockaway Beach where the artist lives and works. The "Beach Umbrella" series features photographs captured on four consecutive Mondays in July and August of 2020, shortly after the beaches reopened during the first summer of the COVID-19 pandemic. Broken umbrellas in vivid colors appear as geometric abstractions, juxtaposed with familiar beach-day elements: a model with a body board, a vision of flipflops in the sand, and sunflowers. The artist described the objects as “joyful in an archaeological way, like discovering the remains of a party or ritual celebration” after a period spent in isolation. The five images are paired with selections from "Shore Front Parkway," which trace the seasonal shift from the waning of summer into the spectral tones of autumn. The photographs are unified by their exploration of light — both natural and artificial — including a captured rainbow, sun rays in a still life, a sunny-side-up egg, an artificial sunset backdrop, and glowing LED globe lights. Composed in the polished style of commercial editorial photography, the works blend digital manipulation and staged portraiture to create images that are at once surreal and beautiful. The exhibition will remain on view through March 2026.

The exhibition was generously sponsored by Griffin Editions, Berger Textiles and Underground Visuals with installation support by OUTFRONT Media.

Roe Ethridge takes equally from his work as a commercial photographer, and artist. Blurring the lines that separate the two, Ethridge creates images that are simultaneously generic and intimate, often treading between humor and cynicism. Functioning in tandem, these motivations coalesce into an ongoing investigation into the mechanics of photographs, and their ability to both retreat into the personal, and expand to relay collective experiences.

In early 2025, Andrew Kreps Gallery presented Shore Front Parkway, Roe Ethridge's eleventh exhibition with the gallery, accompanied by a new catalog of the same title. In 2024, 10 Corso Como, Milan presented a survey exhibition of his work titled Happy Birthday Louise Parker, curated by Alessandro Rabottini. In 2023, his work was the subject of the solo show AMERICAN POLYCHRONIC, presented in collaboration with Gagosian in New York, to coincide with the publication of AMERICAN POLYCHRONIC, the most comprehensive monograph on Ethridge's work to date. In 2022, his work was featured in Objects of Desire: Photography and the Language of Advertising, Los Angeles County Museum of Art, and in 2020 he participated in the Henie Onstad Triennial for Photography and New Media, Høvikodden, Norway. From 2016 to 2017, the Contemporary Arts Center, Cincinnati hosted the first comprehensive survey of Ethridge’s work in the United States, titled Roe Ethridge: Nearest Neighbor. Other solo exhibitions include Shelter Island at Foam, Amsterdam, 2016, and Roe Ethridge, curated by Anne Pontégnie, at Le Consortium, Dijon, France, 2012, which traveled to Museum Leuven, Belgium later that year.

Ethridge’s work is held in the permanent collections of the Art Institute of Chicago, IL; Aspen Art Museum, CO; Marieluise Hessel Collection at CCS Bard, Annandale-on-Hudson, New York; Carnegie Museum of Art, Pittsburgh, PA; International Center of Photography, New York, NY; Institute of Contemporary Art, Boston, MA; Kistefos Museum, Jevnaker, Norway; Le Consortium, Dijon, France; Los Angeles County Museum of Art, CA; Metropolitan Museum of Art, New York, NY; Museum of Contemporary Art, Chicago, IL; Museum of Contemporary Art, Los Angeles, CA; Museum of Modern Art, New York, NY; New Museum, New York, NY; San Francisco Museum of Modern Art, CA; Solomon R. Guggenheim Museum, New York, NY; S.M.A.K., Ghent, Belgium; Smith College Museum of Art, Northampton, MA; Tate Modern, London, UK; Walker Art Center, Minneapolis, MN; and the Whitney Museum of American Art, New York, NY.